About Us


Welcome! Mini Hearts Club is about creating quality, sweet yet beautifully simple, New Zealand made organic cotton basics for the modern mini. 

Philosophy

Our philosophy stems from a desire for simplicity and a pared-back aesthetic that speaks to parents, with an eye for detail, and children alike.

Inspiration

Inspired by watching our own children play, our design principles draw on fuss-free silhouettes and layering basics, which blend classic and playful elements that allow kids to take on any adventure in comfort and style.

Sustainability

With the belief that clothes should last longer than one season, and easily integrate into your mini’s existing wardrobe, our pieces have been designed to mix and match and layer to create sustainable essentials that will hopefully become your mini’s favourite!

Organic Goodness

We believe that small choices, made in great love, can help achieve a healthier planet for all. Our products are locally made in New Zealand with most made from the natural goodness of GOTS (Global Organic Textile Standard) certified organic cotton.

We invite you to join us and follow our journey via Instagram + Facebook.

Mini Hearts Club HQ x